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Introduction

For any buyer involved in a B2B sale, a lot is happening beneath the surface—from cognitive biases to social proof to loss aversion and more.

Introduction
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Behavioral psychology has deep relevance for B2B marketing, which is one of the reasons marketing is such an interesting field.

For any buyer involved in a B2B sale, a lot is happening beneath the surface—from cognitive biases to social proof to loss aversion.

As marketers, tapping into these powerful psychological principles can give us an edge in crafting more persuasive messaging, offers, and customer experiences.